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Web3 Journey of Brands: Pioneering Use-Cases with GoArt

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Web3 Journey of Brands: Pioneering Use-Cases with GoArt

June 10, 2024

In the rapidly evolving digital landscape, the integration of Web3 technologies has become a cornerstone for brands seeking innovative engagement strategies. GoArt, a leading platform in this domain, has been instrumental in shaping a new era of digital interaction. By collaborating with diverse entities—from sports federations to financial institutions—GoArt has not only revolutionized brand-user interactions but also paved the way for meaningful social contributions through technology. This article delves into a couple of use cases that highlight how brands are harnessing the power of Web3 to create impactful, community-driven experiences and transformative communication channels.

1. Social Movement: TFF & Trendyol Portals

TFF Shoulder to Shoulder Portal

The Initiative: A collaboration with the Turkish Football Federation, this portal was launched in response to the Afyonkarahisar earthquakes. It features digital twins of awards from the Turkish Football History Museum and a memorial for sports community members lost in the earthquakes.

Engagement & Impact: Users played a mini-penalty game, with proceeds going to earthquake victims. This initiative reached a wider audience, enhancing TFF's social responsibility image and integrating GoArt into its Loyalty program.

User Experience: Fans interacted with the Turkish National Football Team's culture, participated in matches, and won memorabilia, deepening their connection with TFF.

Trendyol Portal The Platform: Focused on supporting emerging artists, this portal allowed users to view and purchase art, with revenues directly benefiting the artists.

Brand & User Benefits: Trendyol increased its brand awareness and shared its culture of social support, while users enjoyed an immersive art gallery experience.

2. New Communication Channel: Damat|Tween and Kiğılı Portals

Damat|Tween Portal

The Virtual Runway: Showcased Damat|Tween's collections via a digital runway and meta-store. The simultaneous virtual and physical fashion show was a groundbreaking initiative.

Brand Evolution: Leveraging GoArt, Damat|Tween enhanced its brand awareness and established itself as a digital innovator in the fashion industry.

Kiğılı Portal Fashion and Sustainability: This portal displayed Kiğılı’s collections, including “Edirne Red”, emphasizing the brand's commitment to sustainable fashion.

Brand Perception: Kiğılı’s use of GoArt marked its stance as an innovative and eco-conscious brand, appealing to modern consumers.

3. Pioneering Web3 Platforms: Government and Banking Institutions

The Presidency of the Republic of Turkiye, Directorate of Communications Portal

The Portal's Function: This portal, designed with the TC Directorate of Communications, served as a communication and activity center, offering information about the Directorate's services and hosting panels. Institutional Benefits: It increased awareness about the Directorate’s services and provided a new platform for sustainable event organization.

Public Impact: The government's presence on GoArt symbolized its exploration of Web3 technologies, fostering trust and accelerating the adoption of these technologies.

Is Bank Portal The Portal's Structure: İş Bank collaborated with GoArt to create an interactive and attractive portal. This space allowed users to engage with the bank's services, understand the NAYS Loyalty Programs, and immerse themselves in the bank's culture.

Engagement Tools: The portal offered a unique meta-branch experience where users could solve clues to earn Loyalty Points. Additionally, it provided an opportunity for live interactions with customer representatives, enhancing customer service in the virtual realm.

Brand and User Benefits: By embracing GoArt, İş Bank expanded its reach and innovatively communicated its services, thereby increasing bank awareness. For users, it signified the bank's commitment to exploring Web3 technologies, supporting the mass adoption of these technologies and cryptocurrency regulation.

Halkbank Portal Design and Functionality: In partnership with Portal Halkbank, GoArt developed an engaging and interactive portal. This digital space was rich with information about Halkbank’s services and culture, along with its Loyalty Programs. User Interaction and Rewards: The portal offered an immersive experience of a meta-branch and included hidden Loyalty Points for users to discover at various physical locations.

Advancing Brand Image: Halkbank's foray into the GoArt Metaverse signified a leap towards innovative and sustainable banking. It showcased the bank's readiness to embrace new technologies and trends, aligning with the movement towards digitalization in the banking sector.

Impact on Users: The presence of an established bank like Halkbank in the GoArt Metaverse platform emphasized the banking sector's interest in Web3, encouraging widespread adoption and understanding of these new technological frontiers.

These case studies of İş Bank and Halkbank in the GoArt platform highlight the progressive steps taken by the banking sector in embracing Web3. By creating immersive, interactive experiences, these institutions have not only enhanced their brand perception but also played a pivotal role in introducing their customers to the future of digital banking and finance.

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#GoArt X IsBank: So long physical branches, it’s time for meta-branches to shine.

Time Travellers, We're thrilled to unveil our #metaverse bank branch in Turkey, brought to life through a dynamic collaboration between GoArt and IsBank. In our relentless pursuit of innovation, we're evolving the way banking integrates into daily routines by providing immersive experiences that add tangible value to the ecosystem. The transition from traditional to digital banking is not new. As the demand for consumer technology has soared, banks worldwide have made the shift, launching mobile apps and web platforms. But the recent pivot towards Web3 technology, with metaverse at its heart, signals an era of even more engaging and immersive financial interactions. Global banking giants like JPMorgan Chase, HSBC, and Standard Chartered have recognized this trend, pioneering their metaverse branches. IsBank, too, stands at the forefront of this evolution, leveraging blockchain and metaverse platforms to reimagine daily banking, streamline operations, and foster a more inclusive Web3 ecosystem. Our vision is broad, encompassing realms from e-commerce to global trade. IsBank's Prior Web3 Work In a groundbreaking move back in 2021, IsBank became the first Turkish bank to facilitate foreign trade using blockchain technology, streamlining payment guarantees in the process. This endeavor involved major players like Şişecam and Kuraray Europe GmbH and utilized the "Marco Polo" platform. Additionally, in 2022, IsBank manifested its digital prowess by setting up an art gallery in Decentraland, showcasing iconic Turkish artworks from the 1940s onwards as NFTs. Here’s what we’ve built for IsBank: Stepping through the Metaverse Entrepreneurship Branch Portal, users are welcomed into a modern banking realm. Beyond the customer service counter, where live representatives offer assistance, lies a vibrant banking space symbolizing IsBank's forward-thinking vision. No longer just a traditional setup with desks and counters, this space pulsates with dynamism, offering insights into the bank's culture and services. The representatives will aid you in real time on specific days and times of the week. Our collaboration extends further, introducing users to IsBank's popular Nays Loyalty System. By engaging with our in-game tasks, users stand a chance to earn Nays Promotion Codes. Discovering Nays: Not Your Usual Loyalty System But the experience doesn't stop there. The IsBank Portal also gives you access to Nays, IsBank's popular loyalty system. Engage with a series of in-game tasks and discover the chance to earn Nays Promotion Codes, and so much more. How to Earn Rewards? The process of earning rewards is seamless and interactive. 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We've teamed up with Burger King! The familiar "move, collect, and win" mechanics have been introduced in a geocaching/Treasure Hunt format. Users can collect Burger King Loyalty Points at specific physical locations and exchange them for delectable rewards. A Glimpse into the Future While current metaverse bank representations are mostly aesthetic, we envision a future where interactive, virtual banking becomes the norm. Drawing inspiration from models like South Korea’s Kookmin Bank, we anticipate virtual lounges, personalized financial dashboards, and avatar-based one-on-one consultations. Our ultimate goal? To harness this platform for education, introduce users to the nuances of Web3 technologies, the metaverse, and modern finance. About IsBank Established nearly a century ago by the visionary Mustafa Kemal Atatürk, IsBank has steadfastly championed Turkey's economic progress. As of 2021, with its expansive network and diverse product offerings, IsBank stands as Turkey's largest private bank in multiple metrics. Committed to trust, consistency, and integrity IsBank's endeavors extend beyond profit, reflecting a deep-rooted sense of environmental and societal responsibility.

June 10, 2024

4min read Isbank

PARTNERS

#GoArt X IsBank: So long physical branches, it’s time for meta-branches to shine.

Time Travellers, We're thrilled to unveil our #metaverse bank branch in Turkey, brought to life through a dynamic collaboration between GoArt and IsBank. In our relentless pursuit of innovation, we're evolving the way banking integrates into daily routines by providing immersive experiences that add tangible value to the ecosystem. The transition from traditional to digital banking is not new. As the demand for consumer technology has soared, banks worldwide have made the shift, launching mobile apps and web platforms. But the recent pivot towards Web3 technology, with metaverse at its heart, signals an era of even more engaging and immersive financial interactions. Global banking giants like JPMorgan Chase, HSBC, and Standard Chartered have recognized this trend, pioneering their metaverse branches. IsBank, too, stands at the forefront of this evolution, leveraging blockchain and metaverse platforms to reimagine daily banking, streamline operations, and foster a more inclusive Web3 ecosystem. Our vision is broad, encompassing realms from e-commerce to global trade. IsBank's Prior Web3 Work In a groundbreaking move back in 2021, IsBank became the first Turkish bank to facilitate foreign trade using blockchain technology, streamlining payment guarantees in the process. This endeavor involved major players like Şişecam and Kuraray Europe GmbH and utilized the "Marco Polo" platform. Additionally, in 2022, IsBank manifested its digital prowess by setting up an art gallery in Decentraland, showcasing iconic Turkish artworks from the 1940s onwards as NFTs. Here’s what we’ve built for IsBank: Stepping through the Metaverse Entrepreneurship Branch Portal, users are welcomed into a modern banking realm. Beyond the customer service counter, where live representatives offer assistance, lies a vibrant banking space symbolizing IsBank's forward-thinking vision. No longer just a traditional setup with desks and counters, this space pulsates with dynamism, offering insights into the bank's culture and services. The representatives will aid you in real time on specific days and times of the week. Our collaboration extends further, introducing users to IsBank's popular Nays Loyalty System. By engaging with our in-game tasks, users stand a chance to earn Nays Promotion Codes. Discovering Nays: Not Your Usual Loyalty System But the experience doesn't stop there. The IsBank Portal also gives you access to Nays, IsBank's popular loyalty system. Engage with a series of in-game tasks and discover the chance to earn Nays Promotion Codes, and so much more. How to Earn Rewards? The process of earning rewards is seamless and interactive. Follow these steps: Download and Launch: If you haven’t already, download the GoArt Metaverse app, launch it, and complete your registration and KYC details. We remind you to complete these for seamless access to rewards. Select the IsBank Portal: Navigate to the portals section and select the IsBank Portal. Click on the 'Discover' button. Virtual Discovery: Click on 'Virtual Discovery,' and the portal will be downloaded onto your device. Enter the Portal: Your avatar and portal entrance screen will appear. Navigate your avatar into the portal. Explore and Engage: Follow the signs to the Nays area, where you can begin engaging with the tasks. Complete Tasks: Watch informative videos about Nays, drop suggestions, and participate in polls. Earn Promo Codes: Upon completing tasks , you'll receive a popup notifying you that you've earned a Nays promo code. And voila, the promo code can be redeemed for various discounts and offers! Why You Shouldn't Miss This With this collaboration, you can not only learn about banking and entrepreneurship but also enjoy an immersive experience that rewards you for your curiosity and engagement. Utilizing Chainlink’s VRF technology, we ensure a fair 'reveal' process for everyone. Explore, enjoy, and earn with the IsBank-GoArt Metaverse experience. Don't miss the chance to be a part of this revolutionary journey. Download the app now, step into a world of endless possibilities, and don't miss your chance to win colourful rewards! About Nays Nays, a subsidiary of IsBank, is a fun financial application that makes the lives of its users easier and saves them both time and money. Offering plenty of rewards through discounts or Gift Money opportunities in their purchases, being there for you with the "Borrow" option when you're tight on cash, allowing you to make free money transfers 24/7, and meeting your daily financial needs. And for a sprinkle of fun? We've teamed up with Burger King! The familiar "move, collect, and win" mechanics have been introduced in a geocaching/Treasure Hunt format. Users can collect Burger King Loyalty Points at specific physical locations and exchange them for delectable rewards. A Glimpse into the Future While current metaverse bank representations are mostly aesthetic, we envision a future where interactive, virtual banking becomes the norm. Drawing inspiration from models like South Korea’s Kookmin Bank, we anticipate virtual lounges, personalized financial dashboards, and avatar-based one-on-one consultations. Our ultimate goal? To harness this platform for education, introduce users to the nuances of Web3 technologies, the metaverse, and modern finance. About IsBank Established nearly a century ago by the visionary Mustafa Kemal Atatürk, IsBank has steadfastly championed Turkey's economic progress. As of 2021, with its expansive network and diverse product offerings, IsBank stands as Turkey's largest private bank in multiple metrics. Committed to trust, consistency, and integrity IsBank's endeavors extend beyond profit, reflecting a deep-rooted sense of environmental and societal responsibility.

June 10, 2024

4min read Isbank

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